Discuss the advantages and disadvantages of advertising on radio. Discuss how radio advertising might be used by national versus local advertisers.
Answer to relevant QuestionsDiscuss the digital disruption that is impacting the traditional print media of newspapers and magazines. What are some of the ways publishers can respond to these changes and attract and retain advertisers?If you were buying print advertising space for a manufacturer of golf clubs such as Callaway or Taylor Made, what factors would you consider? Would your magazine selection of magazines be limited to golf publications? Why or ...Digital advertising media seem to be more and more effective, but at the same time, more and more controversial. Explain why both of these situations have arisen.Explain what is meant by Customer Lifetime Value. How does this formula benefit the direct marketer?Explain why digital catalogs will not drive the traditional catalog into extinction. Cite some of the advantages of maintaining a traditional print catalog.
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