.Discuss the advantages and disadvantages of just-in-time supply relationships from an organizational buyer’s point of view. Are the advantages and disadvantages merely reversed from the seller’s point of view?
Answer to relevant QuestionsExplain why a customer might be willing to work more cooperatively with a small number of suppliers rather than pitting suppliers in a competition against each other. Give an example that illustrates your points. Define response rate and discuss why a marketing manager might be concerned about the response rate achieved in a particular survey. Give an example. Discuss some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors’ marketing plans. In the past, Sears emphasized its own dealer brands. Now it is carrying more well-known manufacturer brands. What are the benefits to Sears of carrying more manufacturer brands? Explain why a new law office might want to lease furniture rather than buy it.
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