Discuss the advantages and limitations of following a branding strategy of using brand names for specific products.
Answer to relevant QuestionsWhat is the role of strategic brand analysis in building strong brands? Why do some products experience long successful lives while others have very short life cycles? Suppose management of a raw material supplier is interested in performing a financial analysis of a distribution channel comprised of manufacturers, distributors, and retailers. Outline an approach for doing the analysis. Identify and discuss some of the factors that should increase the trend toward collaborative relationships in vertical marketing systems. Discuss the role of price in the marketing strategy for Rolex watches. Contrast Timex’s price strategy with Rolex’s strategy.
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