Discuss the advantages and limitations of television as an advertising medium and how these factors affect its

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Discuss the advantages and limitations of television as an advertising medium and how these factors affect its use by both major advertisers as well as smaller local companies.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:42 AM

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Discuss the advantages and limitations of television as an advertising medium and how these factors affect its

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Television has often been described as the ideal advertising medium because of the many advantages it offers These include the opportunity TV offers f...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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