Discuss the advantages and the disadvantages of franchising for the franchisee.
Answer to relevant QuestionsWhy might an independent entrepreneur be dissatisfied with a franchising arrangement? Describe the current trends in franchising.Explain why market research does not have to be expensive and sophisticated to be valuable. Describe how a small business owner could use dedication for service and customer satisfaction for a competitive advantage. What can an entrepreneur do to avoid falling victim to these 10 myths?
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