Discuss the advantages of being a market follower and the factors to consider when pursuing this strategy.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:32 AM

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Discuss the advantages of being a market follower and the factors to consider when pursuing this strategy.

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A follower can gain many advantages The market leader often bears the huge expenses of developing ne...View the full answer

Principles of Marketing

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