Discuss the basic concepts behind satisfaction-based, relationship, and efficiency pricing.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

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Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:27 AM

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Discuss the basic concepts behind satisfaction-based, relationship, and efficiency pricing.

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The primary goal of satisfactionbased pricing is to r...View the full answer

Services Marketing Concepts, Strategies, & Cases

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