Discuss the basic legal implications associated with the policies of dual distribution, price discrimination and vertical integration through acquisitions and mergers.
Answer to relevant QuestionsIn dealing with the effects of environment on channel strategy, the channel manager has a lot more to think about. Discuss this statement. Discuss several major sociocultural forces that have emerged in recent years and how they have already affected marketing channel strategy and management and how they might do so in the future. By 2009, social media services, such as Facebook and Twitter, had become a popular marketing tool for small businesses. In fact, almost 25 percent of firms with fewer than 100 employees were using social media for marketing ...How can the channel manager use the concept of role to develop a more effective and efficient channel? Discuss some of the approaches that the channel manager may use in attempting to manage conflict. Do all of these approaches share a common theme?
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