Discuss the channel structure of a single-unit franchise versus a multi-unit franchise.
Answer to relevant QuestionsIs a franchise fee the same thing as a royalty fee? Discuss. What key implication does the channel manager need to think about with regard to franchise channels when designing marketing channels? Discuss the paradox the channel manager faces when selecting prospective channel members for franchise channels. Discuss the problem of standardizing services as it relates to channel design and management. Why is it typically more difficult to exercise leadership in foreign channels than in domestic ones?
Post your question