Discuss the characteristics of early digital adopters and the role they play in the introduction of a
Question:
Discuss the characteristics of early digital adopters and the role they play in the introduction of a new high-technology product. Find an example of an ad or blog for a new high-tech product that is targeting early adopter and analyze its effort to do so.
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Early digital adopters play a very important role in the diffusion process for a new productInnovato...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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