Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system.
Answer to relevant QuestionsExplain why a company might want to do focus group interviews rather than individual interviews with the same people. Explain how you might use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper, which is to receive no promotion other than what ...Distinguish between primary data and secondary data and illustrate your answer. Give an example where packaging costs probably a. Lower total distribution costs and b. Raise total distribution costs. How do raw materials differ from other business products? Do the differences have any impact on their marketing mixes? If so, what specifically?
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