Discuss the concept of differential advantage as it relates to channel design strategy.
Answer to relevant QuestionsHow does channel positioning relate to channel design and in turn to differential advantage via channel design? Nespresso, a division of Nestle’s SA, pioneered the development of the single serving coffee ma chine in 1986. By 2009, Nespresso had achieved sales of over $2.6 billion with double-digit growth projected for the next ...Discuss the role of channel design in the quest to gain differential advantage. Best Buy Co., the largest consumer electronics retailer in the world, is famous for its giant 40,000 square-foot “big-box” stores. This channel has served Best Buy well over the years as the end of the first decade of ...What is the relationship between intensity of distribution and the amount of emphasis given to selection?
Post your question