Discuss the conditions where a matrix-type marketing organization would be appropriate, indicating important considerations and potential problems in using this organizational form.
Answer to relevant QuestionsTop management of companies probably devotes more time to reviewing (and sometimes changing) their corporate vision (mission) now than in the past. Discuss the major reasons for this increased concern with the vision for the ...Assume that you have been asked by the president of a major transportation services firm to recommend a marketing organizational design. What factors should you consider in selecting the design? Discuss the important organizational design issues in establishing an effective strategic alliance between organizations. Discuss the similarities and differences between strategic marketing planning and evaluation. Why would senior managers concerned with strategic marketing review marketing metrics concerned with internal processes?
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