Discuss the conflict of interests among production, finance, accounting, and marketing executives. How does this conflict affect the operation of an individual firm? The economic system? Why does this conflict exist?
Answer to relevant QuestionsExplain why a market-directed macro-marketing system encourages innovation. Give an example. Discuss how the micro-macro dilemma relates to each of the following products: high powered engines in cars, nuclear power, bank credit cards, and pesticides that improve farm production. This problem introduces you to the computer-aided problem (CAP) software—which is at the Online Learning Center for this text—and gets you started with the use of spreadsheet analysis for marketing decision making. This ...Research has shown that only about three out of every four customers are, on average, satisfied by a firm’s marketing programs. Give an example of a purchase you made where you were not satisfied and what the firm could ...Why does adoption of the marketing concept encourage a firm to operate more efficiently? Be specific about the impact of the marketing concept on the various departments of a firm.
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