Discuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in a marketers

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Discuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in a marketers IMC program. What are the various objectives for each category of sales promotion?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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Discuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in a marketers

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Consumeroriented sales promotions are those targeted directly to consumers who are the ultimate buye...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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