Discuss the differences between a promotional push and a promotional pull strategy. What factors influence a firm's
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A promotional push strategy is one whereby a company has a program to encourage channel members to s...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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