Discuss the evolution of Procter & Gamble's strategy. Do you think P&G was reactive or proactive in

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Discuss the evolution of Procter & Gamble's strategy. Do you think P&G was reactive or proactive in its approach to strategy in the late 1990s and early 2000s?
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Global Business Today

ISBN: 978-1259686696

10th edition

Authors: Charles W. L. Hill Dr, G. Tomas M. Hult

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