Question: Discuss the evolving role of the Internet and other digital
Discuss the evolving role of the Internet and other digital media in the IMC program of international marketers. How can marketers make effective use of digital and social media in marketing their products and service in various countries?
Relevant QuestionsWhy do you think social media sites such as Face book and Twitter are becoming so popular in countries around the world? Discuss the importance of social media sites in the IMC programs of international marketers.Discuss the need for regulation of advertising and other IMC tools Do you advocate more or less regulation of advertising and other forms of promotion by governmental agencies such as the Federal Trade Commission and the ...Discuss how the Do-Not-Call” Registry developed by the Federal Trade Commission is impacting the direct marketing industry. What arguments might direct marketers use in trying to have this program rescinded?Over the years, and again very recently, there have been calls to eliminate or severely restrict advertising to children. Discuss the social and ethical issues as to whether advertising to children should be permitted. ...CRM is not new to marketers. However, the text shows that the definitions as well as the requirements of CRM have changed over the years. Explain the differences in the way companies employ CRM now versus previous years.
Post your question