Discuss the factors that lead to commercial wear out giving attention to some of the reasons markets

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Discuss the factors that lead to commercial wear out giving attention to some of the reasons markets often run the same ad repeatedly. What are some strategies for delaying or even avoiding wear out?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:41 AM

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Discuss the factors that lead to commercial wear out giving attention to some of the reasons markets

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Commercial wear out refers to the tendency of a message to lose its effectiveness when it is seen re...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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