Discuss the five flows in marketing channels and how these relate to the use of the Internet as an electronic marketing channel.
Answer to relevant QuestionsFrom the standpoint of customer demand, can virtual channel structure usually replace physical channel structure? Explain. Online channels provide consumers with 24/7 access to a vast array of products and services that can be ordered at any time at the leisure of the online shopper. But online channels can also be used to create a sense of ...Discuss the outlook for growth in franchise channels in the United States. H&R Block is by far the largest franchisor of tax preparation services with over 4,500 franchisees. Startup costs range from about $35,000 to$100,000 and there is no franchise fee. But the royalty rate on all revenues ...What role can marketing channels play in helping the service provider to tangibilize the service? How does this relate to the other strategic components of the marketing mix?
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