Discuss the fundamental channel management issues associated with recessionary, inflationary and deflationary periods in the economy.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:00 AM

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Discuss the fundamental channel management issues associated with recessionary, inflationary and deflationary periods in the economy.

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During recessionary periods consumer spending especially for discretionary items slows Consequently as derived demand diminishes industrial buying als...View the full answer

Marketing Channels

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