Discuss the fundamental channel management issues associated with recessionary, inflationary and deflationary periods in the economy.
Answer to relevant QuestionsWhy might even “normal” economic conditions pose channel management problems? Discuss the channel management implications of such technological developments as electronic scanners, high-tech point-of-sale displays, computerized inventory management systems, EDI, the digital revolution, smartphones, ...In mid-2009, a class action lawsuit was launched against Babies “R” Us, a division of Toys “R” Us, as well as five manufacturers from whom Babies “R” Us purchased baby products for resale in its stores. The suit ...Why does the channel manager need a familiar-ity with some of the behavioral processes occurring in the channel? Bill Schwartz, the owner of Newvalue Supply, a medium-sized wholesaler of plumbing supplies, was furious. He had just gotten off the phone with the sales manager of Jefferson Industries, the manufacturer of a very profitable ...
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