Discuss the future of smaller advertising agencies now that many of the largest are merging to form

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Discuss the future of smaller advertising agencies now that many of the largest are merging to form mega-agencies.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:37 AM

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Discuss the future of smaller advertising agencies now that many of the largest are merging to form

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As noted in the text the large agencies have an advantage with certain types of accoun...View the full answer

Essentials of Marketing

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