Question: Discuss the future of the specialty shop if producers place
Discuss the future of the specialty shop if producers place greater emphasis on mass selling because of the inadequacy of retail order-taking.
Relevant QuestionsThink about a situation when you or a friend or family member encountered a problem with a purchase and tried to get help from a firm’s customer service representative. Briefly describe the problem, how the firm handled ...Find a magazine ad that you think does a particularly good job of communicating to the target audience. Would the ad communicate well to an audience in another country? Explain your thinking. Explain why P&G and other consumer packaged goods firms are trying to cut back on some types of sales promotion like coupons for consumers and short-term trade promotions such as “buy a case and get a case free.” What does it mean to say that “money is invested in advertising”? Is all advertising an investment? Illustrate. Think about a business from which you regularly make purchases even though there are competing firms with value and keeps you coming back.
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