Discuss the idea of drawing separate demand curves for different market segments. It seems logical because each target market should have its own marketing mix. But won’t this lead to many demand curves and possible prices? And what will this mean with respect to discounts and varying prices in the marketplace? Will it be legal? Will it be practical?
Answer to relevant QuestionsGive examples of some of the benefits and costs that might contribute to the customer value of each of the following products: (a) A wristwatch. (b) A weight-loss diet supplement. (c) A cruise on a luxury liner. (d) A ...Distinguish between how economic decisions are made in a command economy and how they are made in a market directed economy. Distinguish between leader pricing and bait pricing. What do they have in common? How can their use affect a marketing mix? Discuss how one or more of the trends or changes shown in Exhibit 18-5 are affecting marketing strategy planning for a specific firm that serves the market where you live. How would officially granted monopolies affect the operation of our economic system? Consider the effect on allocation of resources, the level of income and employment, and the distribution of income. Is the effect any ...
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