Discuss the importance of B-to-B marketing and a strong B-to-B brand to GE.

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 02:35 AM

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Discuss the importance of B-to-B marketing and a strong B-to-B brand to GE.

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B2B marketing is critical to GE because General Electric GE is made up of five major d...View the full answer

Marketing management

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