Discuss the importance of gaining channel member support in building market acceptance for a new product.
Answer to relevant QuestionsIs it practical to elicit channel member input into the manufacturer’s product planning and development process? What problems might this create? Explain the role played by channel management in the implementation of product differentiation and product positioning strategies. Even famous and iconic Fortune 100 companies sometimes manufacture defective products that end up on the shelves of thousands of retailers. This is what happened to Johnson & Johnson, one of the world’s leading ...How might different classes of channel members, rival brands and special arrangements between the manufacturer and channel members affect pricing strategies? Tina Anderson talked to knowledgeable salespeople about the pros and cons of a variety of cameras, discussed the various features and handled the cameras to see how they felt while at the Camera Store, a full-service camera ...
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