Discuss the important organizational design issues in establishing an effective strategic alliance between organizations.
Answer to relevant QuestionsVisit the websites of fashion clothing companies Zara (www.zara.com) and H&M (www.hm.com). What do these sites tell you about the targeting and positioning strategies being pursued by these companies? Discuss the major issues that top management should consider when deciding whether or not to expand business operations into new business areas. Review the ETHICS APPLICATION describing the environmental strategy implemented at Interfaces Inc. List the attractions from a marketing perspective of adopting an environmentally responsible position. Discuss whether ...Identify suppliers of marketing dashboard software on the Web. Does this type of decision support system replace management judgment on the most appropriate performance criteria for their businesses? What justification is there for conducting a marketing audit in a business unit whose performance has been very good? Discuss.
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