Discuss the issues and trade-offs of using tight evaluation versus loose evaluation procedures as a product concept

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Discuss the issues and trade-offs of using tight evaluation versus loose evaluation procedures as a product concept moves through the planning process to the commercialization stage.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:02 AM

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Discuss the issues and trade-offs of using tight evaluation versus loose evaluation procedures as a product concept

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Due to the huge cost of developing a new idea and commercializing it a tight policy may seem to be indicated to reduce costs However a somewhat loose ...View the full answer

Strategic Marketing

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