Discuss the issues involved in channel pricing to account for margin variations on different models in a product line, price points and product variations.
Answer to relevant QuestionsDiscuss the problems associated with the manufacturer’s attempt to exercise price control in the channel. How should the manufacturer deal with these problems? Amazon.com became the world’s largest e-book seller by offering new bestselling books for a fixed price of $9.99 regardless of the fame and popularity of the author or the prestige of the publisher. But some publishers ...Regardless of the specific promotional strategies that the manufacturer uses, a higher level of channel member cooperation is more likely to be gained if these strategies are part of an overall program of channel member ...Sales through department stores account for about one-third of the $170 billion world market for cosmetics. One of the major reasons— perhaps the most important reason—for department stores’ ability to hold their own ...What is the essential role of logistics in the channel? Explain.
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