Discuss the key strategic questions the channel manager faces when managing the marketing channel.
Answer to relevant QuestionsDiscuss the portfolio concept as it applies to the motivation of channel members. Should a firm automatically dismiss distribution in formulating its long term corporate objectives and strategies? Oakley Inc., based in Foothill Ranch, California, is best known as a manufacturer of high-end, avant-garde sunglasses, which it sells to the tune of over $300 million per year. It is also the company that donated sunglasses ...Discuss the difficulties involved in attempting to choose an optimal channel structure. Throughout our discussion of the many variables affecting channel choice, we cited a number of heuristics about how these variables are likely to influence channel structure. What useful purpose does this serve? What dangers ...
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