Discuss the major developments that are impacting the television industry and TV’s role as a major advertising medium. How might these factors impact he way marketers use television as part of their IMC programs?
Answer to relevant QuestionsDiscuss the advantages and limitations of television as an advertising medium and how these factors affect its use by both major advertisers as well as smaller local companies.Evaluate the use of sweeps ratings periods as a method for measuring local television viewing audiences. Do you feel think sweeps ratings provide reliable and valid estimates of local television viewing audiences? How might ...What is meant by selectivity with regard to the purchase of advertising media? Discuss the various ways magazines offer selectivity to advertisers.Explain why marketers have increased their use of product placements and integrations. Do you think that product placements and integrations are effective? Explain your answer.Explain what is meant by Customer Lifetime Value. How does this formula benefit the direct marketer?
Post your question