Discuss the major developments that are impacting the television industry and TVs role as a major advertising

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Discuss the major developments that are impacting the television industry and TV’s role as a major advertising medium. How might these factors impact he way marketers use television as part of their IMC programs?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:42 AM

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Discuss the major developments that are impacting the television industry and TVs role as a major advertising

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There are a number of developments impacting the television industry and TVs role an advertising medium Digital video recorders and video on demand VOD are major technological developments impacting t...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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