Discuss the major factors affecting the scope and frequency of channel member performance evaluations.
Answer to relevant QuestionsDiscuss the distinction between channel member performance evaluation and day-to-day monitoring of channel member performance. Is this distinction always clear-cut in practice? Explain why or why not. Discuss the rationale for including customer service and technical support capabilities of channel members as performance criteria. What was meant by the claim that the “Internet changes everything?” From the standpoint of customer demand, can virtual channel structure usually replace physical channel structure? Explain. Discuss the channel structure of a single-unit franchise versus a multi-unit franchise.
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