Discuss the meaning of channel design in relation to such concepts as channel structure, selection, evolution of channels, and the allocation of distribution tasks.
Answer to relevant QuestionsDiscuss the difficulties involved in attempting to choose an optimal channel structure. Give an example of an incongruent distribution objective. Quaker Oats Co. made the most disastrous decision in the company’s history when it acquired the Snapple Beverage Corp. After several years of horrible financial results, Quaker sold its Snapple division at a loss in excess ...Discuss several sources that the channel manager can use to help locate prospective channel members. New Balance has developed a strong reputation as a serious and leading manufacturer of high performance and high-quality athletic footwear. Its use of technology to produce state-of-the art running shoes and cross-trainers ...
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