Discuss the opportunities and challenges facing marketers with regard to the use of mobile marketing. What are some of the ways marketers can use mobile marketing as part of their IMC program.
Answer to relevant QuestionsWhy is it important for those who work in the field of advertising and promotion to understand and appreciate all the various integrated marketing communication tools, not just the area in which they specialize? IMC Perspective 2–1 discusses the importance of the Hispanic market. What makes this subculture different, and what must marketers do to successfully target them?Marketing strategies are placing more and more effort on target marketing. What is target marketing? Give examples of companies currently employing this strategy.Discuss the role of media specialist companies. Why are marketers likely to use a media specialist company to handle their media buying and planning versus the media department of an agency? OLUTION Media specialist ...What are some of the problems inherent with the use of psychoanalytic theory to understand consumer behaviors? Are there any positive benefits to taking this approach to studying consumer behavior?
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