Discuss the Place objectives and distribution arrangements that are appropriate for the following products (indicate any special
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a. A postal scale for products weighing up to 2 pounds.
b. Children’s toys: (1) radio-controlled model airplanes costing $80 or more, (2) small rubber balls.
c. Heavy-duty, rechargeable, battery-powered nut tighteners for factory production lines.
d. Fiberglass fabric used in making roofing shingles.
Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Related Book For
Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
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