Question: Discuss the portfolio concept as it applies to the motivation
Discuss the portfolio concept as it applies to the motivation of channel members.
Answer to relevant QuestionsWhat is meant by “using the marketing mix” to gain the cooperation of channel members in implementing the manufacturer’s channel strategy? Where does channel strategy “fit” into the marketing mix? Milwaukee is a famous name in industrial quality power tools. Its products are renowned for their rugged design and reliability. Most of its products are sold through wholesalers (industrial distributors) to a wide variety ...Compare and contrast the so-called judgmental heuristic approach to choosing a channel structure with any of the other approaches discussed in the chapter. Best Buy Co., the largest consumer electronics retailer in the world, is famous for its giant 40,000 square-foot “big-box” stores. This channel has served Best Buy well over the years as the end of the first decade of ...
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