Discuss the probable impact on your hometown if a major breakthrough in air transportation allowed foreign producers to ship into any U.S. market for about the same transportation cost that domestic producers incur.
Answer to relevant QuestionsWill the elimination of trade barriers between countries in Europe eliminate the need to consider submarkets of European consumers? Why or why not? Explain why segmentation efforts based on attempts to divide the mass market using a few demographic dimensions may be very disappointing. In your own words, explain economic needs and how they relate to the economic-buyer model of consumer behavior. Give an example of a purchase you recently made that is consistent with the economic-buyer model. Give another ...Cut out or photocopy two recent advertisements: one full page color ad from a magazine and one large display ad from a newspaper. In each case, indicate which needs the ads are appealing to. How do you think a furniture manufacturer’s buying habits and practices would be affected by the specific type of product to be purchased? Consider fabric for upholstered furniture, a lathe for the production line, ...
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