Discuss the problems a supplier might encounter in using a just-in-time delivery system with a customer in a foreign country.
Answer to relevant QuestionsReview the list of factors that affect PD service levels in Exhibit 11-3. Indicate which ones are most likely to be improved by EDI links between a supplier and its customers. Exhibit 11-3 What is an agent wholesaler’s marketing mix? Apply the wheel of retailing theory to your local community. What changes seem likely? Will established retailers see the need for change, or will entirely new firms have to develop? Discuss how the adoption curve should be used to plan the promotion blend(s) for a new automobile accessory—an electronic radar system that alerts a driver if he or she is about to change lanes into the path of a car that ...How can a promotion manager target a message to a certain target market with electronic media (like the Internet) when the customer initiates the communication? Give an example.
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