Discuss the process of developing a CRM strategy.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 02:59 AM

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Discuss the process of developing a CRM strategy.

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The major steps in developing a CRM strategy are Organizational Commitment to CRM Everyone in the firm needs to be supportive of the CRM initiative be...View the full answer

Strategic Marketing

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