Discuss the process of developing a CRM strategy.
Answer to relevant QuestionsWhat are the important issues in CRM implementation? Revisit the INTERNET APPLICATION “The Growth in Internet Information Resources for Market Sensing”. What are the major advantages of the Web in developing marketing information resources, but what are the potential ...How would you explain to a group of top–level executives the relationship between market–orientation and continuous learning about markets? H & M’s initiatives described in the INNOVATION APPLICATION could be accomplished by competitors like Gap. Why have competitors failed to recognize these opportunities? Discuss the conditions that might enable a new competitor to enter a mature product–market.
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