Discuss the pros and cons of using an in-house agency. What are some of the reasons why

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Discuss the pros and cons of using an in-house agency. What are some of the reasons why companies might change from using an in-house agency and hire an outside agency?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:39 AM

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Discuss the pros and cons of using an in-house agency. What are some of the reasons why

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Some of the reasons why firms use inhouse agencies include 1 Cost savings 2 Control 3 Increased ability to coordinate marketing and promotional activi...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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