Discuss the rationale for using trade shows as a basis for obtaining promotional support from channel members.
Answer to relevant QuestionsIn November of 2010, Lowe’s, the nation’s second largest home improvement retailer, ran a day after Thanksgiving Black Friday promotion merchandise was offered to Lowe’s’ Facebook fans and was limited to the first ...Logistics is much more than simply shipping products to customers. Explain. Discuss the systems concept and the total cost approach as they apply to logistics management. U.S. Jaguar dealers used to wait at least one week to receive parts from England. Parts were shipped in bulk by Jaguar to a U.S. warehouse where they were split up, repackaged and then shipped to individual dealers. Working ...Discuss the distinction between channel member performance evaluation and day-to-day monitoring of channel member performance. Is this distinction always clear-cut in practice? Explain why or why not.
Post your question