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Discuss the reasons companies such as Under Armour or Calvin Klein might use an in-house agency rather

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Discuss the reasons companies such as Under Armour or Calvin Klein might use an in-house agency rather than an external agency. Why might a company change from us9ng an in-house agency and hire an outside agency? Do you think they will continue to handle all of their advertising and IMC work in-house? Why or why not?

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Companies often use an inhouse agency when they have the staff and talent to conduct the advertising ...View the full answer


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Aun Ali
I am an Associate Member of Cost and Management Accountants of Pakistan with vast experience in the field of accounting and finance, including more than 17 years of teaching experience at university level. I have been teaching at both undergraduate and post graduate levels. My area of specialization is cost and management accounting but I have taught various subjects related to accounting and finance.
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