Discuss the reasons companies such as Under Armour or Calvin Klein might use an in-house agency rather than an external agency. Why might a company change from us9ng an in-house agency and hire an outside agency? Do you think they will continue to handle all of their advertising and IMC work in-house? Why or why not?
Answer to relevant QuestionsDiscuss how technology and the emerging role of digital and social media are impacting the role of brand managers. What types of skills are needed to be a successful brand manager today? What can companies do to train brand ...Discuss the pros and cons for a marketer having one company handle all of its marketing communication needs versus using specialized marketing communication firms to handle the various components of the program.Behavioral targeting has been attacked by many as an invasion of privacy. Describe what behavioral targeting is and the pros and cons of this ethical argument.Do you think it was a good strategy for Ford to use the Fiesta Movement again in 2013 as part of its IMC program for the redesigned Fiesta? Why or why not?Explain what is meant by a central versus peripheral route to persuasion and the factors that would determine when each might be used by consumers in response to an advertisement.
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