Discuss the reasons for the growing popularity of sports programming on television. What are some of the ways advertisers can capitalize on the popularity of sports programs as a media vehicle?
Answer to relevant QuestionsIMC Perspective 11-1 discusses the popularity of ESPN and the high rights fees cable operators must pay for the network as part of their basic cable package. Do you think it is fair for households that are not interested in ...Discuss the digital disruption that is impacting the traditional print media of newspapers and magazines. What are some of the ways publishers can respond to these changes and attract and retain advertisers?What are some of the advantages online newspapers have for advertisers? Find the online media kit of a newspaper and analyze how the publisher is promoting the digital edition to prospective advertisers.Digital out-of-home media have been experiencing rapid growth. Give examples of some of these new media forms and why they have an advantage over existing traditional out of home media.As noted in the text, a number of home shopping channels now offer a variety of upscale products. Discuss reasons why you think this will work to their advantage. Are there any disadvantages to this strategy?
Post your question