Discuss the reasons why advertising agencies lose accounts. Find an example of a company that changed advertising

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Discuss the reasons why advertising agencies lose accounts. Find an example of a company that changed advertising agencies and identify the factors that led them to switch to another agency.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:40 AM

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Discuss the reasons why advertising agencies lose accounts. Find an example of a company that changed advertising

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The relationship between a client and an agency is influenced by a variety of factors An advertiser ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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