Discuss the reasons why many companies are interested in the marketing potential of the Internet.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:05 AM

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Discuss the reasons why many companies are interested in the marketing potential of the Internet.

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The booming telecommunications industry and technological advances have certainly increased the int...View the full answer

Strategic Marketing

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