Discuss the role an advertising slogan plays in the development of an advertising campaign as well as
Question:
Discuss the role an advertising slogan plays in the development of an advertising campaign as well as some of the factors that should be considered in developing an effective tagline. Find an example of a good tagline as well as one that does not communicate effectively. Discuss the reasons why you view these as either good or bad examples of advertising slogans.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 33% (12 reviews)
An advertising slogan or tagline is used to express the central theme or message that is being commu...View the full answer
Answered By
Asim farooq
I have done MS finance and expertise in the field of Accounting, finance, cost accounting, security analysis and portfolio management and management, MS office is at my fingertips, I want my client to take advantage of my practical knowledge. I have been mentoring my client on a freelancer website from last two years, Currently I am working in Telecom company as a financial analyst and before that working as an accountant with Pepsi for one year. I also join a nonprofit organization as a finance assistant to my job duties are making payment to client after tax calculation, I have started my professional career from teaching I was teaching to a master's level student for two years in the evening.
My Expert Service
Financial accounting, Financial management, Cost accounting, Human resource management, Business communication and report writing. Financial accounting : • Journal entries • Financial statements including balance sheet, Profit & Loss account, Cash flow statement • Adjustment entries • Ratio analysis • Accounting concepts • Single entry accounting • Double entry accounting • Bills of exchange • Bank reconciliation statements Cost accounting : • Budgeting • Job order costing • Process costing • Cost of goods sold Financial management : • Capital budgeting • Net Present Value (NPV) • Internal Rate of Return (IRR) • Payback period • Discounted cash flows • Financial analysis • Capital assets pricing model • Simple interest, Compound interest & annuities
4.40+
65+ Reviews
86+ Question Solved
Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
Question Posted:
Students also viewed these Management Leadership questions
-
Discuss the four factors that should be considered before deciding on what form of business structure to operate under.
-
Discuss factors that should be considered in the organizational location of the internal audit function.
-
What are some of the factors that should be considered when selecting a surface modification process?
-
The Depression Anxiety Stress Scales (DASS) is a tool to measure the depression, anxiety and stress levels of individuals. For measuring the stress level, the DASS score ranges from 0 to 42 and a...
-
Fill in the missing parts of the following reactions. a. b. Li + on
-
Do you agree? Or disagree? Explain your reasoning. There need be no trade-off between equality and efficiency. An efficient economy that yields an income distribution that many regard as unfair may...
-
An 80-kg man rides in an elevator from the ground to an upper floor. The elevator goes from rest to \(10 \mathrm{~m} / \mathrm{s}\) in 5 seconds, and then continues at the same constant speed for 10...
-
The Elixer Drug Company produces a drug from two ingredients. Each ingredient contains the same three antibiotics, in different proportions. One gram of ingredient 1 contributes 3 units, and 1 gram...
-
Government spending as a fiscal policy tool is used to: A) ?Decrease the national debt B) ?Directly stimulate economic activity by increasing demand C) ?Reduce inflation D) ?Lower interest rates
-
Let A = 2xyax + xzay - yaz. Evaluate A dv over: (a) A rectangular region 0 < x < 2, 0 < y < 2, 0 < z < 2 (b) A spherical region r < 4
-
What is meant by ethnographic research? Discuss how this type of qualitative research might be used by and advertising agency during the preparation, illumination, and incubation stages of the...
-
IMC Perspective 8-2 discusses how Siemens developed the Answers campaign to increase awareness of the company and create a stronger brand identity. Evaluate the big idea used for the Answers campaign...
-
The owners of Health Foods are offering the business for sale. The partial income statements of the business for the three years of its existence are summarized as follows. In negotiations with...
-
Bolo, Inc. purchases a building by making a cash down payment and borrowing the remaining amount from the bank with a loan that will be due in 5 years. what is impact on this purchase transaction?
-
As an estimator working for a contractor to prepare bid on a project, why is it important to visit the site as part of the cost estimation process Group of answer choices Assess the competition...
-
lila is asked this question, What other information should be considered other than financial for a short-term decision? please respond with a paragraph.
-
In IBM company, how does blockhain work in Proces, transaction initiation, transaction broadcast, block mining , block validation and transaction recording. discuss each.
-
I was given the following information. Should I include it in my Cash Budget and/or in my Income Statement Budgeted? How should it be showed? Received a $2,000 royalty and issued 1000 common shares...
-
At what point is a product truly inventive? Can you think of products that some people think are inventions but that other people consider mere variations of previous products?
-
The executor of Gina Purcells estate has recorded the following information: Assets discovered at death (at fair value): Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
-
Large electric fields in cell membranes cause ions to move through the cell wall. The field strength in a typical membrane is \(1.0 \times 10^{7} \mathrm{~N} / \mathrm{C}\). What is the magnitude of...
-
Explain why Mayo Clinic is so good at customer service. Why has it been so successful practicing medicine differently from other hospitals?
-
Do conflicts of interest exist between wanting to make your patient happy and providing the best medical care possible? Why or why not?
-
Is the Right Price a Fair Price? Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the...
-
Explain organizational change and briefly discuss the three types of change? ( 350 words please)
-
Identify an organization that has experienced change Classify the type of organizational change the organization experienced Describe how the organization overcame the resistance to the change...
-
Carlton Bank has an increase in reserves of $1,000,000. If the reserve ratio is 10%, by what amount may Carlton increase its demand deposits?
Study smarter with the SolutionInn App