Discuss the role of business format franchising in providing services on a consistent or standardized basis.
Answer to relevant QuestionsDiscuss the concept of specialization and division of labor as it applies to marketing channels. Does the lack of a product flow alter the design and management of marketing channels for services as compared to marketing channels designed by manufacturers? Explain. Do the generally shorter channels used to distribute services usually make it more or less complicated to design marketing channels? Why? Why is it typically more difficult to exercise leadership in foreign channels than in domestic ones? The motivation of foreign channel members can proceed in essentially the same way as in the domestic setting. Analyze this statement in terms of basic approaches versus actual methods and procedures.
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