Discuss the role of headlines and in a print advertisement. What is the difference between a direct

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Discuss the role of headlines and in a print advertisement. What is the difference between a direct headline and an indirect headline and when might each be used?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:41 AM

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Discuss the role of headlines and in a print advertisement. What is the difference between a direct

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The most important function or role of the headline is to attract the readers attention and make the...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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