Question: Discuss the role of magazines as part of an advertiser s
Discuss the role of magazines as part of an advertiser’s media strategy. What are the advantages are and limitations of magazines?
Answer to relevant QuestionsWhat is meant by selectivity with regard to the purchase of advertising media? Discuss the various ways magazines offer selectivity to advertisers.Discuss some of the reasons why marketers would want to advertise in a college newspapers. Analyze the types of companies that advertise in the newspaper published by your university.Digital out-of-home media have been experiencing rapid growth. Give examples of some of these new media forms and why they have an advantage over existing traditional out of home media.While a very effective medium, direct marketing also has a number of distinct disadvantages. Discuss some of these, and what marketers could do to decrease them.The new media discussed in this chapter have some distinct advantages over traditional media, but also have some disadvantages. Discuss some of the advantages and disadvantages of traditional and new media.
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