Discuss the role of music in advertising. Find an example of a television commercial that is using a song and discuss the role the music plays in delivering the message.
Answer to relevant QuestionsChoose a current advertising campaign and analyze it with respect to the creative guidelines discussed in the last section of the chapter. Identify any areas where you feel the campaign does not meet the guidelines and ...A number of studies have examined the role that personality and/or other personal characteristics may have on consumers’ media usage. Discuss some of these studies. Do you think that these characteristics may have an ...The chapter opener discusses how intercollegiate athletic programs have become very dependent on revenue from broadcast right to football and basketball games. Discuss the impact this is having on colleges and their athletic ...IMC Perspective 11-1 discusses the popularity of ESPN and the high rights fees cable operators must pay for the network as part of their basic cable package. Do you think it is fair for households that are not interested in ...What is meant by native advertising? Do you think it is appropriate for advertisers to run native ads that appear to be editorial content rather than sponsored advertising? Why or why not?
Post your question