Discuss the role of music in advertising. Find an example of a television commercial that is using

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Discuss the role of music in advertising. Find an example of a television commercial that is using a song and discuss the role the music plays in delivering the message.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:42 AM

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Discuss the role of music in advertising. Find an example of a television commercial that is using

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Music can play a variety of roles and functions in commercials In many spots the role of music is primarily to provide a pleasant background or to hel...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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